Laura Lanigan

Laura Lanigan owns and operates Lozzil Digital Agency.

Laura has been a passionate advocate for eCommerce since she bought her first book from Amazon. She was amazed at the level of choice and availability on offer from the overseas online stores willing to ship to Australia. Laura could see back then that if Australian retail businesses didn’t catch up to the changes that were occurring in retail they would soon find it very tough to compete in the new global marketplace.

Retail businesses based in Australia that found the courage to open an online store before 2008 when it was expensive & difficult to do so are now experiencing unprecedented growth. So it’s no coincidence that having a strong online presence correlates directly with increased sales and growth. And this is because it’s never been easier for customers to find your business IF you know how to be found easily.
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With the new generation “Software as a Service” (SaaS) options available to retailers such as Big Commerce to help build your online store and MailChimp to help with your Email Marketing there has never been a better time to get your digital & mobile presence ramped up before it becomes too late to catch up.

See more about the companies Laura loves to work with: 

Laura's Background
Laura’s first love was sales & marketing. She has over 10 years experience selling business to business (B2B) . She has a 15 year solid track record of results helping every company that she has worked for improve revenue and generate growth. Laura loves nothing more than seeing businesses flourish and succeed. She now applies her vast business knowledge, skills and enthusiasm to help small to medium sized businesses with online stores grow sales and simultaneously cut costs.

For the past 5 years Laura has specialized in eCommerce and she has lived and breathed every aspect of it. Starting as a Project/Account Manager at a full service website agency her first project was to help launch the Nike Australia mobile website. Since then she project managed many eCommerce projects and went on to sell many more as a Business Development Manager for a large eCommerce CMS agency.

Just recently she worked as a Marketing Manager for one of Australia’s largest shoe companies overseeing several successful ecommerce & brochure websites and managing a team of people. During the two years she worked in that role she helped to more than double the overall online revenue and cut the marketing costs by more than 70%. 

Lozzil Agency
Laura started Lozzil Digital Agency in 2015 when she realized the value she could add to other businesses that needed help in navigating the eCommerce and online space. Often decision makers feel overwhelmed by the choices that are out there. They simply need help to know what to do next. Laura gently guides businesses to take that next step. 

With her infectious enthusiasm Laura helps businesses clarify what they are good at. She then streamlines the digital marketing efforts so they are only spending money where they will get biggest bang for their buck. What is important during the process is that staff working in a business do not feel overwhelmed by the change management that occurs when new programs and technology are introduced. Laura can help with encouraging buyin from internal stakeholders through patience and education. She can then set up of procedures and work flow where required. 

In starting Lozzil Digital Agency and partnering with companies such as Big Commerce and MailChimp, Laura is combining her love of helping people within small to medium sized businesses with her love of eCommerce, emerging technologies, project management and analytics. Her aim is to help businesses fulfill their potential and have fun whilst doing it. Most importantly she wants to introduce technology that saves time and money and is so user friendly that owners exclaim "I wish I had done this sooner".